Revant Optics

Conversion Optimization, Site Performance, Store Build or Redesign, Theme Customization, Development, Maintenance

Results

0 %

Conversion Rate

0 %

CLS improvement

0 %

return rate

Revant needed to fill a gap while staffing. They partnered with Monumental.

Nearly two years later, they enjoy the flexibility and reliability of our Membership—and the results we're able to deliver. What started as a singular short-term project turned into a long-lasting and productive partnership, culminating in a recent retheme that helped to bump their conversion rate 18%.

Revant needed to fill a gap while staffing. They partnered with Monumental.

Nearly two years later, they enjoy the flexibility and reliability of our Membership—and the results we're able to deliver. What started as a singular short-term project turned into a long-lasting and productive partnership, culminating in a recent retheme that helped to bump their conversion rate 18%.

Mobile first

Because statistically 60-80% of purchases are made on mobile.

Challenge

Revant Optics manufactures and sells replacement sunglass lenses.

Maintaining their “Online Store 1.0” Shopify Plus theme was a pain. We began working with their incredible in-house marketing team a year ago as stand-ins while they explored hiring a full-time developer (which has yet to happen). We began working with their incredible in-house marketing team a year ago as stand-ins while they explored hiring a full-time developer (which has yet to happen).

They knew where they wanted to take their store, but their old theme was using deprecated build tools like Slate and other packages that could only successfully be run on one computer on their side, and one on our side, which made changes to their store incredibly difficult. It was not an ideal situation for a fast-moving company like Revant.

Solution

While Monumental started out as an interim partner, we quickly proved our value by providing both strategic technical direction and fast delivery. Eventually, Revant asked us to migrate them from their outdated theme to a new, Shopify 2.0 customized theme based on Dawn.

We applied their design team’s vision to Shopify’s flagship theme foundation and restructured everything to be more native Shopify whenever possible. We reduced the need for apps by replacing them withShopify’s latest features and cleaned up their back office operations, streamlining Netsuite data through to metaobjects/metafields and converting hundreds of individual SKUs to a variant-forward setup—which allowed us to eliminate the need for vue.js during product selection, among other things.

In the end, we’ve made it 10,000% (or so) easier for the marketing team to manage and merchandise their products.

Challenge

Revant Optics manufactures and sells replacement sunglass lenses.

Maintaining their “Online Store 1.0” Shopify Plus theme was a pain. We began working with their incredible in-house marketing team a year ago as stand-ins while they explored hiring a full-time developer (which has yet to happen). We began working with their incredible in-house marketing team a year ago as stand-ins while they explored hiring a full-time developer (which has yet to happen).

They knew where they wanted to take their store, but their old theme was using deprecated build tools like Slate and other packages that could only successfully be run on one computer on their side, and one on our side, which made changes to their store incredibly difficult. It was not an ideal situation for a fast-moving company like Revant.

Solution

While Monumental started out as an interim partner, we quickly proved our value by providing both strategic technical direction and fast delivery. Eventually, Revant asked us to migrate them from their outdated theme to a new, Shopify 2.0 customized theme based on Dawn.

We applied their design team’s vision to Shopify’s flagship theme foundation and restructured everything to be more native Shopify whenever possible. We reduced the need for apps by replacing them withShopify’s latest features and cleaned up their back office operations, streamlining Netsuite data through to metaobjects/metafields and converting hundreds of individual SKUs to a variant-forward setup—which allowed us to eliminate the need for vue.js during product selection, among other things.

In the end, we’ve made it 10,000% (or so) easier for the marketing team to manage and merchandise their products.

What Revant Optics Loved

“Monumental’s highly collaborative approach made our Shopify 2.0 build seamless and efficient. We’re thrilled with the outcome of a 14.5% increase in our conversion rate and look forward to future projects together!”

Stephen Valesano - Director of Ecommerce