Lucy & Co.

Visual Branding, Store Build or Redesign, UX/UI Design, Development

Results

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Conversion Rate

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Sessions w/ checkout

Lucy & Co. is an innovative pet products company known for its stylish and practical products for our four-legged companions.

With a focus on enhancing the lives of dogs and their owners, they offer a diverse range of high-quality items, including durable leashes, trendy outfits, and more. Lucy & Co. has earned a reputation as a leader in the industry, attracting a loyal customer base with their commitment to quality and style.

Lucy & Co. is an innovative pet products company known for its stylish and practical products for our four-legged companions.

With a focus on enhancing the lives of dogs and their owners, they offer a diverse range of high-quality items, including durable leashes, trendy outfits, and more. Lucy & Co. has earned a reputation as a leader in the industry, attracting a loyal customer base with their commitment to quality and style.

Mobile first

Because statistically 60-80% of purchases are made on mobile.

Challenge

When Lucy & Co. approached us, their Shopify theme was in a dire state. Implemented in 2014, the theme had been through a lot. It was slow, unstylish, and no longer represented the brand well. They had also drastically expanded their product line, but the theme was not keeping up.

Solution

We worked with Lucy & Co.'s existing brand elements to create a fully custom design that fit their quirky and colorful style. We created a custom approach to their catalog, keeping all Reversible Harnesses as individual products while presenting them as options on the product detail page so that customers could browse more easily between them. With a custom mega menu, video sections, Okendo Reviews, and more, Lucy & Co. isn't begging for anything.

Challenge

When Lucy & Co. approached us, their Shopify theme was in a dire state. Implemented in 2014, the theme had been through a lot. It was slow, unstylish, and no longer represented the brand well. They had also drastically expanded their product line, but the theme was not keeping up.

Solution

We worked with Lucy & Co.'s existing brand elements to create a fully custom design that fit their quirky and colorful style. We created a custom approach to their catalog, keeping all Reversible Harnesses as individual products while presenting them as options on the product detail page so that customers could browse more easily between them. With a custom mega menu, video sections, Okendo Reviews, and more, Lucy & Co. isn't begging for anything.

What Lucy & Co. Loved

In all of the site projects I’ve been involved with, and agency experiences in general, Monumental was by far one of the best partners. Communication was fast and clear, and they were always open to talking new ideas through. We wrapped up the site within a week of our original planned launch timeline, and overall we are just so impressed.

Anna Knutson, Director of Marketing