Ash & Erie

Site Performance, Store Build or Redesign, Theme Customization, UX/UI Design, Development

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Ash & Erie is a menswear brand that designs and creates clothing for men who are 5'8" and under. The company aims to help short men look and feel confident by providing them with high-quality clothes that fit them properly.

They offer a range of clothing, including shirts, jackets, jeans and other pants, and plan to expand their product line in the future. Started in Detroit by Steven Mazur and Eric Huang, Ash & Erie has been featured on Shark Tank and received investment from Mark Cuban.

Ash & Erie is a menswear brand that designs and creates clothing for men who are 5'8" and under. The company aims to help short men look and feel confident by providing them with high-quality clothes that fit them properly.

They offer a range of clothing, including shirts, jackets, jeans and other pants, and plan to expand their product line in the future. Started in Detroit by Steven Mazur and Eric Huang, Ash & Erie has been featured on Shark Tank and received investment from Mark Cuban.

Mobile first

Because statistically 60-80% of purchases are made on mobile.

Challenge

Ash & Erie came to us with an outdated Shopify theme. Their site speed was less than optimal, affecting SEO, traffic, and goals for the holiday season. They were looking for someone to update their theme and provide conversion rate optimization and guidance.

Solution

We took a wholistic approach and designed a site that was more useful for customers, including better collection page filters, product features, and sizing information, and a more organized product offering. We also made it more useful to the store owners by utilizing metafields and metaobjects, new Shopify features, and leveraging Shopify 2.0 options to make their store easy to edit and market.

Challenge

Ash & Erie came to us with an outdated Shopify theme. Their site speed was less than optimal, affecting SEO, traffic, and goals for the holiday season. They were looking for someone to update their theme and provide conversion rate optimization and guidance.

Solution

We took a wholistic approach and designed a site that was more useful for customers, including better collection page filters, product features, and sizing information, and a more organized product offering. We also made it more useful to the store owners by utilizing metafields and metaobjects, new Shopify features, and leveraging Shopify 2.0 options to make their store easy to edit and market.